Target Audience Feedback Analysis

From the target audience feedback, I understood that my magazine idea was along the right lines, and confirmed many creative ideas.

The first question, 'How much would you be willing to pay for a professional music magazine?', allowed me to understand that the target audience I am aiming towards would pay £4 for a monthly copy. This backed up my statement of making the magazine a little bit more than the popular choice of '£1-£1.99' for a higher quality magazine, which I am going to produce. Furthermore, since my primary audience is females, stereotypically, they tend to be willing to spend a bit more on things that  may interest them such as magazines, makeup, clothes etc.

The next question I asked was 'What encourages you to buy a magazine?'. My interviewee confirmed that in fact the main image and coverlines both play a big role in attracting customers, which also connects with the target audience research.

I asked 'Do you prefer a text or image led double page spread?' and the reply I received was that images are important. Again, this backs up my original plan on using one full side of the page displaying the image.

Next I wanted to know how I should set out my article in a way that would attract my target audience therefore asked, 'Do you like questions/ answers or a story on a double page spread?'. The answer I received changed my mind a little on how I was going to write it. My interviewee said she liked a mix, however I was planning on doing a large interview. Therefore, from this feedback, and a little bit of research into rap magazine double page spreads, I have decided that I will mix my article. I will start off with a story, which will follow the trend of other rap articles, then end with a little interview, to attract my primary audience.

Additionally, I asked the interviewee if they 'Liked one main image or many images?'. My target audience backed up my approach of just one main image, as many may look crowded and not fit with the genre of music I have chosen to base my magazine on.

I also asked 'What colours are you attracted too?', as I wanted to know whether the colour scheme I had chose was suitable for my target audience. She confirmed that it was with the answer of 'black, white and feminine colours.' I know now that the house style I have chosen is correct for my target audience, and will catch their attention when on a magazine stand.

'Do you like a hard copy or prefer to read a magazine on a tablet?' was the next question I asked. I wanted to know how my target audience would prefer to read the news, and if it was more likely for them to buy a hard copy or read online. Luckily, the interviewee said she would prefer to read the solid magazine, however I will still include the web address for my magazine, and different social networks I will want to be on. This would allow people to keep up to date with the latest hip hop news even if they couldn't pick up a copy, I want it to be accessible to all people, therefore widening the readers. Furthermore, I feel as though a lot of young people use social media and by having a magazine profile on apps such as Twitter, Facebook and Snapchat will really connect with my target audience. I will actively promote our profiles in my magazine too.

Lastly, I wanted to know 'What sort of contents and articles would you like to see?', the interviewee said she likes to read about celebrity gossip, therefore I will make sure to include these sort of pages on my contents page. I feel as though celebrity gossip pages may be like 'Who's dating who in the rap industry etc', therefore I obviously won't be featuring this on my double page spread. However that doesn't mean, that in the story/ article the artist I am going to write about won't include some gossip when I ask her questions.